15 Sep What you must know about Typesetting
Typesetting provides a comprehensive suite of solutions for publishers, online authors, print media, e-commerce retailers, magazines, newspapers, business organizations (ranging from small-medium scale to fortune 500) and advertisement agencies. Books can be typeset in all world languages such as English, Swedish, French, German, Portuguese, Italian, Spanish, or other European languages. Typesetting uses software such as Adobe InDesign, QuarkXPress, PageMaker, Illustrator, Photoshop etc to accomplish this. Here we will explain the process of typesetting by taking the example of a book. Lets say you have finished writing a book, and it’s time to publish it. Many factors work for the success of a book other than the content, such as cover page, marketing, and good typesetting. Good typesetting makes it visually more appealing to the reader to read a book, and it’s much more than just formatting content in Microsoft Word.
What is Typesetting?
Typesetting entails setting text on a page to ensure that the reader gets best reading experience. Hiring a typesetting professional/company will ensure that the style of chapter charts, size of the margins, and the style and size of the font is attractive to the reader. Typesetting services are also known as page design/pagination services.
Five essentials of Typesetting:-
The style and size of the font are one of the most important factors for a book to be suitable to read. It is also chosen according to the genre and audience of the book. The widely used style of font is Times New Roman.
Trim Size is the size of the page. It is also an important factor to make a book comfortable to read. If the size of the page is smaller, the number of pages in the book increases but an average size of page is always convenient for holding the book.
Margin is the white space surrounding the content of the book. Larger the margin in the book less will be the content on the page. Larger margins appease eyes while the shorter ones lessen the cost of the book by letting less number of pages to be required.
Justification, not just another tab for typesetting as it is there in Microsoft Word. The justification errors include crammed lines with words making it look heavier, words spread at a distance in the line or sometimes the characters in the word are spread to enable justification. All these are meticulously corrected by the professional.
Widows and Orphans
In typesetting, the norm is to leave the first line of the paragraph at the bottom of the page and to make the reader turn the page to see the last line of the paragraph. Professional typesetter takes care of these issues effortlessly.
Apart from these five important aspects in Typesetting, a typesetter also needs to take care of kerning, drop Caps, and book blocks, etc. A book/manual/document that is easy to read appeals more to the user than a haphazardly put together piece.
Hence typesetting plays a vital role and it is imperative to either have a good in-house typesetting team or to outsource the typesetting work to an experienced professional company.